Tuesday, November 15, 2011

Mid-2010 MUET Writing Question 1 Information Transfer (Suggested Answer 2)

The chart shows the number of visits to 3 music websites namely, Music Network(MN), Music Connect(MC) and Era Music(EM) by teenagers in the month of August while the table shows the promotional activities of the websites during the same period.
Except for EM, the other 2 websites MN and MC witnessed significant changes in the frequency of visits.
The number of visits to MC fluctuated while MN experienced a gradual decrease in visits for the first 3 weeks followed by a sudden sharp rise during the last week of August.
Promotional activities significantly impacted on the frequency of visits to MN and MC compared to EM.
The MN website saw a sharp decrease from 40,000 visits in the first week of August to 22,000 in the second week to its lowest at 20,000 in the third when no promotional activity was held. Week 4 witnessed a steep rise and a return to 40,000 visits as in Week 1. The promotional activity ‘Name the Singer’ seems to have had a negative effect while the absence of promotions in Week 3 caused a further slight drop.
MC saw drastic increases in visits in Week 2 and 4 due to the promotional activities ‘Free Music CD’ and ‘Free Concert Ticket’. The number of visits fluctuated from around 12000 in Week 1 to sharply rise to almost 35000 in Week 2 when free music CDs were distributed. As there was no promotion in Week 3 it dropped to around 28000. Free concert tickets offered by MC in Week 4 pushed the number of visits to rise drastically to more than 50000 by far the largest at any one time of any of the 3 websites.
The sole promotion of EM in Week 2, ‘Name the Movie’ did not elicit any significant response. From 10000 in Week 1 visits rose to 12000 in Week 2, remained stagnant at Week 3 and returned to 10000 in Week 4.
MN had the most number of promotional activities, was most popular in Week 1 but came in second to MC which offered 2 freebies, in terms of attracting the highest number of visits.
One unusual feature is that when no promotions were held in Week 3 visits to MN and MC dropped, though MC remained the most visited and EM maintained status quo at 12000.
In conclusion, freebies offered made MC the most popular website while and EM which had only one promotion attracted the least number of teenagers.


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